10 Successful Steps to Converting Ezine Subscribers to Clients

A business website may inevitably attract a lot of traffic and can have the potential to create clientele from the traffic attracted, but without a proper Ezine subscription process, the odds of creating clients from web traffic is low.

Websites rarely attract clients without offering resources that would be of interest to a specific audience. And even when there is an abundance of information, visitors to a specific website don't always purchase the service or product being advertised.

People don't usually purchase a product or service without knowing more about the business providing it. Because of this, giving a reason for visitors to remain interested in your business is integral. The best way to do this is by offering an Ezine - a periodic free publication usually distributed by email and usually in the form of a newsletter, Ebook, video or any other type of useful information that may be of interest to the audience you are trying to attract.

Terry Z. a self employed business strategist and marketing consultant, as well as owner of Solo Entrepreneur, was able to increase subscriptions and web traffic by 70 per cent using thoughtful and ultimately useful steps. In turn Terry Z. developed a 10 sure-fire step process to getting people to your website, subscribing to your Ezine and eventually becoming a customer.

Step 1 - Do you have the right visitors?

In order to convert website traffic to clients, you have to have the right visitors. In order to attract the right visitors - visitors who would benefit from your product or service - you must ensure you are using the right keywords and linking your site to businesses that would be appropriate to the message your website is trying to convey.

Google Analytics, a free program, is an excellent tool for helping you see how much web traffic is landing on your website, and where the traffic is coming from; helping you determine what is and isn't working in regards to your site set up and information.

It should be kept in mind that while web traffic is an integral part of your business success, traffic from referrals are more likely to develop into clients. You can refer traffic to your website through writing articles, trading links with appropriate businesses and guest blogging.

Step 2 - Do your visitors know what you want them to do?

Visitors to your website won't know what to do with the information you have provided them if you don't tell them. It is best to keep information and direction on your homepage simple, meaning, do not confuse the visitor with too much information and choices. Be sure to clearly tell your visitors to sign up for your Ezine and remember to tell them what it is all about; whether it is a newsletter, Ebook, or other form of valuable information.

Step 3 - Is it easy for visitors to take action?

You have valuable information to share with your visitors, but it won’t help if they cannot find it. Research has revealed that the majority of people scan websites from the top left down. This valuable information therefore tells us to place your subscription box in the top left of your homepage for easy visibility.

You may want to also consider placing your sign up form on every page, increasing visibility regardless of what page traffic lands. Be sure to also make the sign up form as effortless as possible. Consider having a form that doesn't require too many clicks to achieve the end result.

Step 4 - What's in it for your visitors?

Most successful Ezines offer some kind of incentive to sign up. Whether you are giving away an Ebook, an audio, a video, or an Ecourse; be sure to describe what the freebie is, and how it can add value to them. Also provide clear instruction on how they will access the valuable information; can they download it? Or will the information be emailed?

Also, tell subscribers that they will hear from you again and how often. You may wish to provide a sample of what they will be receiving.

Step 5 - Are your visitors put at ease?

Subscribers to your Ezine are providing you with valuable information - their personal information! Be sure to ease their minds by assuring them that you will not sell names and email addresses or allow their information to get into the wrong hands. Be sure to provide clear information surrounding your privacy policy and let them know that they can unsubscribe at any time.

Step 6 - Do your subscribers know to the next steps?

Often times, Ezines subscriptions require confirmation once sign up is complete. Therefore, remind visitors on the thank you page that they will need to confirm to receive the subscription they have signed up for.

Step 7 - Do your subscribers know how to white list?

Many email programs send unknown senders straight to junk mail. In order to avoid getting tossed in the junk mail folder, you need to tell your subscribers how to white list you.

White listing is a method used to ensure an email program recognizes and accepts an address. Provide clear instructions and be as specific as possible when you tell them how to white list. Inform them to not only white list just your Ezine information but your entire website.

Step 8 - Is your confirmation email customized?

Customize your confirmation emails and use the same language and graphics used on your website. This will help trigger people's memory as to what they are subscribing to and who is sending it to them. Keep things consistent and clear. Don't use generic language!

Step 9 - Are you delivering what you promised?

Resist from having subscribers wait for the Ezine. As soon as they receive the confirmation email and link, you should send them to a page that gives them the information right then and there. Also be sure to provide clear instructions if necessary to retrieve the information. If they have to download it, you may wish to provide instructions according to PC or MAC software. Provide them with as much information as possible. Make it easy for them.

Step 10 - Are you sending a thank you email? And is it customized?

Just like the confirmation email; the thank you email should be clear, consistent and provide helpful information. Tell subscribers to your Ezine how they can contact you if they need help and send the download link again. It is also a great idea to tell them in the thank you email what they should expect next. If your newsletter is weekly or monthly, remind them of this. Also let them know how often they will be hearing from you.

Also let your subscribers know that they can unsubscribe at anytime by clicking the link at the bottom of the email and/or by sending you an email.

Remember to put yourself in the shoes of the person on the other end. Would you sign up for your Ezine? Make the process as simple as possible and continue to look for improvements. You will soon be well on your way to increasing web traffic and establishing a valuable client base.

Keyword suggestion tips

Choosing the right keywords is critical for a success of a website. Target the wrong keywords and you have lost. There is pure gold hidden in less competitive keyword combinations and variations. Here are some more keyword suggestion tips for your success:

1. Start your research with more general terms. Let's say your website is about widgets. Type in "widgests" into our keyword suggestion box and study the results. Write down all results that are somehow relevant for your website.
   
   
2. Dig for more specific keywords. Based on the list you have just created, do a search for every keyword combination (let's say "red widget", "discount widget" and so on) and write down the new keyword combinations. It makes no sense to search for those new terms as you would not get anything new.
   
   
3. Now think about synonyms that people might search for like "buy widgets" and "purchase widgets". Do a research for them too.
   
   
4. Now you should have a decent list of relevant keywords. Optimize your pages for them. Create new pages optimized for the missing keyword combinations and link to them from your existing pages.
   
   
5. If you are serious about keyword research, we suggest to sign up for Keyword Discovery. You will be able to search their huge database of terms that people search for. Here are just some of their advantages:
   
   
   • Search for keywords and get hundreds of keyword combinations
   • Search for related terms (like if you enter "golf", you will get "tee time", "tiger wood" etc !)
   • Search for common misspellings
   • Check the popularity of all search terms
   • Find the balance between the total number of competing web pages for each search engine, and popularity of the search term. Then attack the niches!
   • Keyword Research
   • Industry Keywords
   • Spelling Mistake Research
   • Seasonal Search Trends
   • Related Keywords
   • KEI Analysis
   • Keyword Density Analysis
   • Domain Researcher Tool
   • Wordtracker™ Comparison
   
   All of these tools will bring you a lot of targeted traffic relevant to your website. Trust us - you will get your investition back in no time.
   
   You can take advantage of this information to:
   
   
   • Optimize the content of your web pages and your meta tags
   • Maximize your pay per click campaigns
   • Take traffic away from your competitors

And if you like our keyword popularity tool, please support us and place a link to Self SEO on your website or blog. Thank you !

Link popularity checker

The link popularity (the amount of incoming links to a particular website) is one of the most important factors for achieving top positions in search engines. The more quality links you can get the better.

With this tool you can check the link popularity for any given page - just enter the URL in the box below. You will see how many links has been already "noticed" by the major search engines - Google, Yahoo, MSN, Altavista, Alltheweb & Hotbot.



Website URL




Here are some tips to improve your link popularity:

1. Submit to the major link directories
   Google seems to add weight to the websites that are listed in DMOZ and Yahoo directories. If your site will be accepted in DMOZ, soon it will appear in the Google directory and in hundreds of DMOZ clones out there. If you've got budget, submit your site to the Yahoo directory. If you don't have the budget, try the free submission (don't expect too much though). For non-commercial sites a submission to Zeal.com could be worth the time you need to understand their submission guidelines.
   
   
2. Free directories
   Almost every topic has a directory that accept free submissions. Submit your site there. Do a search on your favorite search engine for "yourkeyword directory", "yourkeyword links" etc.
   
   
3. Link exchanges
   The link exchanges are not as effective as one way links to your website and pretty time consuming but still worth it sometimes. Look around in the Google directory for your keywords. You will find a lot of sites with link pages that do link exchanges with other sites. Simply ask for a link swap. A non-templated personal message can do wonders. A search for "yourkeyword add url", "yourkeyword submit site" etc will pop up hundreds of websites to exchange links with.



4. Links Quality
   Quality, on topic links work best. Don't waste your time by submitting your site to FFA pages and by spamming guestbooks and forums - this is not a long term solution and those links seems to count less and less in the last time.
   
   
5. The secret to get a lot of good one-way links for free
   Write quality content for your website. Provide some free services that everyone would love. Work really hard and with passion and you will wonder how many people will link to you. Not because of the link exchanges or PR, but because they like your website. At last, that is what the web is about - the links from some sites to other.

No GoogleDance at SES San Jose 2009 – SearchBash Stepping Up

Google has said it will not to throw a Google Dance event at the upcoming 2009 Search Engine Strategies Conference in San Jose California. The decision was made in reaction to the recession during a year which saw Google make the first round of layoffs in its corporate history. Hosting a party estimated to cost $1.5million could be seen as sending the wrong message in a declining economy. Google, which is still among the largest sponsors of SES San Jose, is expected to use the four-day conference to heavily promote its YouTube video platform.

It is going to be a strange experience being at SES San Jose without making the annual pilgrimage to the Googleplex. Google Dances were always larger-than-life events. Held at their enormous headquarters in Mountain View, the Google Dance was seen as one of the MUST DO networking events, attracting thousands of people each year. It was also one of the few remaining non-exclusive events open to all SES attendees, speakers and booth staff. The experience was an annual bonding ritual for everyone involved with the conference held at the closest thing search-geeks have to a universal holy land. Well choreographed, meticulously planned and lovingly executed, the Google Dance was a cultural experience the community is going to miss.

WebmasterRadio.FM is stepping in to throw the premier party event of the conference. SearchBash SJ09 is going to be the largest WebmasterRadio.FM produced SearchBash event yet.

“We intend to beat the Nov08 SearchBash experience in Vegas”, says WebmasterRadio.FM co-founder Daron Babin. “The SearchBash party thrown in Vegas during the Pubcon Conference was a spectacle, even by our standards. Without Google throwing a party in San Jose, we know our party needs to be bigger this year.”

The SearchBash party at Search Engine Strategies San Jose will be larger and wilder than ever. With no Google Dance this year, WebmasterRadio.FM is providing the only non-exclusive party of the conference.

More information about this year’s SearchBash will soon be posted on the WebmasterRadio.FM site, SearchEngineWatch.com and in the SEW Forums.

How to make a Blogger Blog, A DoFollow Blog?

Have you ever wondered why your Blog has a lower PageRank and a few number of Backlinks? You may be working really hard to build backlinks, but.. the thing called ‘NoFollow’ is just killing them by keeping them out of the Search Engines Reach. There is no use of Backlinks if they are not noticed by Search Engine as you cannot expect to receive any traffic from them.

Firstly.. I am gonna tell you how to see whether a site or a blog is a DoFollow or not. Its really simple. Simply install the Plugin for Mozilla Firefox called SearchStatus. SearchStatus is a plugin which shows you the PageRank and the Alexa Rank of the website you are currently browsing. Apart from that, it is also helpful to find out whether the Site you are browsing is ‘NoFollow’ or ‘DoFollow’.

However.. Coming to the point, Making your Blog, A DoFollow Blog can attract a lot of visitors. The chances of getting the visitors visit your blog again and again are also high as they also take the Backlinks into consideration.

How to make a WordPress Blog, A DoFollow Blog?

There is a plugin for WordPress which eliminates ‘rel=nofollow’ attribute in Comments, which inturn makes the links in the comment as DoFollow links. This will result in these links being considored as Backlinks by the Search Engines. You can download the Plugin here –> WordPress Plugin To Make The Links in Comments as DoFollow. If you have any questions regarding this plugin, kindly visit its official website and contact the author.

How to make a Blogger Blog, A DoFollow Blog?

Sign in to Blogger, Go to your Blog’s layout and click EDIT HTML. Now.. Search for the below line :

a expr:href=’data:comment.authorUrl’ rel=”nofollow”>

Remove the attribute ‘rel=”nofollow”. So, the code will be :

a expr:href=’data:comment.authorUrl’>

This will make all the links in the comments on your Blogger’s Blog into A DoFollow Links.

The Power of Blog Links

When building incoming links to your site, it is important to remember that not all links are created equal. And the Google pagerank of the site linking to you is far from the only factor.

It is a well-known fact, for example, that links coming from blogs are especially helpful in improving your rankings. What most people don’t know is why exactly that is the case.

One must realize that one of the most powerful types of link exchanges known to man is a site-wide sidebar exchange between two blogs, also known as a blogroll exchange. Such an arrangement, in effect, creates the potential for each party to receive hundreds (or even thousands) of relevant backlinks. This is due to the fact that each and every page of Site A links to the homepage of Site B, and vice versa. As you can see, an exchange like this between two very large sites can be of great benefit to both of them.

Another much smaller scale type of blog link is a simple reference from another post. These usually aren’t part of a reciprocal agreement, and might at first glance, appear to be quite minor. In truth, however, these links carry a lot of weight, due to their high level of relevance.

I mean, think about it for a minute. Most bloggers won’t link to another post unless it’s clearly related to what they’re writing about. And links from highly relevant content-based pages are going to be valuable assets, regardless of pagerank, etc.

So, having read my overwhelmingly positive description of blog links, you may be anxious to get out there and acquire a few for a blog of your own. It’s important to realize, however, that in order to receive favorable results, you will need to have a good base of quality unique content.

My advice would be to continually write relevant and useful content, while submitting to RSS directories, etc. If people read your material and find it useful, some of them will likely link to it, and that’s where the fun begins.

As you publish more content and get more links, you will eventually become a trusted source within your industry. At that point, you should start contacting the owners of related sites, and politely asking for blogroll exchanges. As you amass such exchanges, you will notice your search engine ranking (and traffic) slowly but steadily move upwards, to previously unattainable levels.

Just remember the basic theory behind it though. Quality content comes first, then links will begin to form naturally. For those who have knowledge, and are willing to work to articulate it, blogs are perhaps the easiest medium to express ideas, and attain backlinks.

How to attract back to Website Visitors

One important question that you often wonder when developing any new ideas for business or for the Website is: How do visistors / customers back with Website / your business? Find answers to relevant questions will be very practical for your success at every level.

To have a strategic long-term profits, you need to have the sure knowledge of how engaging the visistors return to your site. And how do they introduce their Website for other people anymore?

Think your website as a restaurant and you go to the restaurant first. What in the restaurant as you like, attractive and data you back here again later, or not? Not difficult to xách of these factors, such as export of food, price, service quality, the air of the restaurant and the regular customers here - one is always crowded, brain temperature, there is a contract climber, not even with anyone.

When you combine these factors, the decision you will have the restaurant back in the next time or not. If food is not tasty, customer service poor, the high price, you certainly will not add to the restaurant once more and also do not introduce it to any friends you do.

If delicious food, reasonable price, but quality of service that you can be back to add 1 or more several times to enjoy the delicious dishes.

Difficult to satisfy all visitors or customers

Although you have clearly identified the factors which cause you to accept or reject in a restaurant later, but still harder to guess the purpose, ideas, customer’s Website or to time your online daily.
What factors do they set the priorities back to your website? What they do to them longer? What makes them want to leave immediately after the first? Is correct can not understand all the customers think and feel like for your site.

Some customers will notice your website very useful, some others feel it is redundant, unnecessary. Everyone has a level of awareness of different and very difficult to only to a few customers and still satisfy all others.

So, what you need to do? If it is, I will agree to with the construction of the content people are most concerned about. Be interested in the factors of the customer. You should build content based on what most clients already know or have known.

You must build the classes cover information: the knowledge, the basic for beginners; further, you should create a manual guide design consultant, selected the appropriate keywords building connections to people in the level of higher understanding.

Through the habits, preferences and feedback from most customers, you can divide the smaller class information for each group a particular purpose. You can do this by using sub-domain or add to the list of Website topics you want.

Develop ideas for business models

Recently, I have this much time to develop some of their Websites and never really feel comfortable with the idea of my first, even if they are the only way to satisfy needs of the current market.
Web site or your business really only earn profits when the strategy, a clear plan for attracting customers, traffic and back is the long-term support. You must make good ideas or the advertisement appealing to attract attention. But if that’s all you have, you still can not earn profits in a “long”.

In many cases, you should remove the ideas are thought about as well that go because you can not answer the question how you can innovate and attract visitors back to your website.

Competitors your “live” thanks to some reason. Find out how the visitor back to their site. Why do people believe in the site / brand them. Everything your competitor is doing is what you must achieve. But you have to further and overcome competitor to become more prominent and it gained more than profits.

How to attract visitors back to your website: Create a Checklist

This is a simple checklist because as I mentioned before, do not approach perfect enough and convince all the hundreds of visitors at many levels of knowledge vary.

Ability to recognize the customer’s growing up as they gain more information from competitors as well as anywhere in their lives.

Therefore, make a checklist is essential.

1. Prices for products or services your competition or not?
2. Your site popular enough to encourage the participation of the customer not agree?
3. Your site is evaluated by how any 10 first visit?
4. You have changed the value customers and the ability to use the center’s website are not?
5. Quality content or products on your site feel is like?
6. You provided information relevant to the keywords your search or not?
7. You can honor or satisfaction of customers through your website or not?
8. You have provided the channel is “open” for comments, feedback from customers or not?
9. Customers are encouraged to have contact with a client through the features on your site or not?
10. You have provided a tool or service online is not new?
11. Information on your site has been updated continuously to meet demand and dream of the visitors or not?
12. Your website can be the “voice” to most, familiar and not unique?
13. Business you have completed the mission or the promise to the public or not?